Lindsey Nickel is a wedding planner and coach and consultant for wedding pros. Lovely Day Strategy provides professional, approachable and friendly coaching and consulting for wedding pros so that they can be successful, balanced and have fun in their businesses. Wedding planners, wedding photographers, wedding florists, wedding DJs and more can all benefit from business coaching and consulting. Lindsey's wedding planning business is Lovely Day Events.
Hi, I'm lindsey
I'm a wedding planner with a love for business and helping people and small businesses succeed. In work, I live for a specific moment of joy and pure bliss. This moment is at the end of the ceremony, when a couple walks down the aisle for the first time as a married couple, happy as can be on the best day of their life. This moment is also when a coaching client reaches a new success they never thought possible a short time ago such as a client a their new higher prices or getting published in their favorite blog. I'm a dreamer.
I've always loved entrepreneurship. Working for one other person or company was never for me, but some how working with tons of other people is perfect for me. My first unofficial business was a babysitter in high school. By the time I could drive, I had a whole list of moms that were calling me to watch their kiddos so they could go have fun and relax for a few hours. I didn't have a boss looking over my shoulder, I didn't have the same schedule every day and I was making these moms and kiddos really, really happy. I didn't realize it then, but I was hooked on this thing I never heard of called entrepreneurship.
Fast forward to the my post-college life in a little ski town, Jackson Hole, Wyo. to be exact, when the economy crashed. It was around this time that I was ready to trade in my skis and waitress apron for a “big girl job” for my new passion of working with nonprofits and planning events. This was not a good time to be looking for a full-time job (or really any job) since the economy had just imploded and way over qualified people were applying for the same jobs as me. After more “no’s” then I can recall, I found myself standing outside in the cold winter talking to my mentor. I was distraught after getting rejected once again. She said to me “You’ve been talking about starting your own business, why don’t you just do it?” That's when it all began. I called my business Events, Etc. because I had event experience and the Etc. part meant “I’ll do anything to pay the rent!” From there I picked up one contract job with a nonprofit, then another and pieced it all together.
Along the way, someone else said “Why don’t you plan weddings?” Good point, so I added that to the mix of services too! I cold called every wedding venue in our small town, went to introduce myself and learn about what they offered. Before I knew it, I had a solid and reliable base of nonprofit consulting clients and a booming wedding planning business during the summer. I couldn't keep up with the weddings, so after two seasons I hired my first contract planner.
Eventually, it became clear that the consulting business was more than just events and I start Lindsey Nickel Consulting where I focused on consulting on marketing and communications, planning events and managing special projects. This meant that Events, Etc. could focus on weddings. Around this time friends would come to me with ideas they had to start their own businesses. I loved bouncing ideas around and making recommendations. I only charged them a glass of wine (okay maybe it was a whole bottle). I learned along the way that small nonprofits and a wedding business are very similar to any other small businesses. They have similar hurdles (cash flow, hiring, finding time for social media, planning, standing out in a flooded market, etc.) and similar goals (expand, book more clients, work life balance, make more money, etc.).
At this point I was totally hooked on entrepreneurship and in love with my life. Working with nonprofits to help them further their missions and working with couples getting married in the mountains was perfect match for my love of consulting and weddings. Plus here and there I was doing casual business consulting/coaching for friends and spending the weekends skiing or hiking. We even bought our first house and finally (after 10 years) got married. Life wasn't good, it was fantastic.
Fast forward to 2014 and after being newlyweds for about three weeks, we found ourselves with a sudden opportunity for my husband to open his own business which would mean leaving our beloved small mountain town, friends and only life we knew as adults and moving to wine country. So we did it. We sold our house, moved to warmer weather and started our lives over. In order to be successful in new town meant I had to focus my effort and resources on only one of my two businesses. I had to pick between my two children that I loved. So I chose the wedding business. I chose it because I could start it the fastest (there had to be some people looking for last minute wedding planners, right?). I re-branded the wedding business as Lovely Day Events and deleted my Lindsey Nickel Consulting website. I really felt like I lost part of my identity not working with fabulous, creative, big dreamers on their passions and business ideas. All of these life changes together, plus a handful of other challenges, were nothing less than the hardest two years of my adult life.
I never lost the excitement I felt when I heard about a new business or a business hurdle. Every time I learned about a new business opening, or a friend with a dream of starting a new business I immediately had about 100 unsolicited suggestions and ideas. I continually read online articles about leadership, solo-preneurs and entrepreneurship. At the end of each year I get super excited to map out the next year and put together a marketing plan for Lovely Day Events. I missed being a part of supporting someone else in their success.
Now is the next chapter, I’m ready, bring it on. The next chapter is this coaching, strategizing consulting business for wedding pros, with a focus on wedding planners. It’s a combination of the two businesses I love, weddings and helping entrepreneurs find success.
Ever since I was little I wanted to own my own business, but I didn’t believe in myself enough. I assumed that it would be my second career, once I had saved enough money and life was stable. Life is never stable forever. The crash in the economy forced me on a path that I had only dreamed of. I could never fathom going to work for a big company from 8:00am – 5:00pm each day and punching in and out. I want to help other wedding pros find their success and do it!