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Wedding Business Blog

We are excited to share wedding business insight, ideas and tips with you right here in our blog! Lovely Day Strategy provides professional, approachable and friendly coaching and consulting for wedding pros so that they can be successful, balanced and have fun in their businesses.  Wedding planners, wedding photographers, wedding florists, wedding DJs and more can all benefit from business coaching and consulting. Wedding business blog, wedding business coach


Filtering by Tag: marketing a wedding business to millennials

Featured post in Rising Tide Society: How to Make your Brand Cohesive

Lindsey Nickel

The first research task is to discover who your ideal client is and is not. This is the person who will feel excited when they see your new post on Instagram or stop you while you’re working at an event and say they’ve been following your work. Your ideal client should want to work with you specifically because they feel like they know you and they trust your brand.

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Marketing Your Wedding Business to the Millennial Couple

Lindsey Nickel

Let’s start with who is a millennial. The term millennial is a person born in the 1980s or 1990s, according to Webster Dictionary but they are also referred to as Generation Y and Generation Me. They tend to be tech savvy, close with their parents, hardworking and are very comfortable with the internet. When it comes to weddings, they are getting married later in life, have social media prowess, and want personalized experiences. By understanding who they are and their values, you will be able to speak to them in your marketing and turn them into paying clients.

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