Engagement season is here!
There are three steps that will make a huge impact in your wedding marketing and attract those newly engaged couples.
1. Update your photos
One of the first places couples go when researching vendors is to their websites. Be sure to update the photos on your website so that they reflect current trends, your style and appeal to your ideal client. Not sure who your ideal client is? Use THIS FREE WORKSHEET to get started.
PRO TIP: Don't forget to credit your photographer.
Be sure that you have reviews on each page of your website, not just your "testimonials" page. Select your very best reviews to highlight on each page of your website.
PRO TIP: If you haven't asked your clients from last year for reviews, it's not too late!
3. Social media
Instagram and Pinterest are more popular than ever when planning a wedding. Be sure that your Instagram photos showcase your best work and are cohesive.
PRO TIP: Schedule your social media ahead of time, with Later or Buffer, so you don't have to stress out thinking of catchy captions on the fly.
Get started now by discovering your ideal client and be sure to talk to them when working on the steps listed above.