I have a question for you?
Are you using reviews in your marketing? If the answer is no, then you are missing out on a whole lot of free influential marketing that can help to book your ideal client.
Reviews are so super important because they are a third person account of what it is like to work with you. A review is someone else telling other people how amazing of a job you did on their wedding.
When I was a newbie to owning a wedding business, I just went for it. I made a lot of mistakes and had some serious learning curves. I also made a lot of smart, lucky and calculated decisions. Once people started asking me for advice on how to start their own businesses as total newbies, I was forced to reflect on what really worked and what didn’t. After having a few conversations with these total newbies I realized there were three universal business practices that are essential when starting out. Two I did when I started and one I didn’t and learned the hard way.