Thank you to Planners Lounge for sharing my guest post called How to Create A Cohesive Wedding Planner Brand in 5 Steps. In case you missed the post you can check it out here on their blog or for a snippet, read below.
HOW TO CREATE A COHESIVE WEDDING PLANNER BRAND IN 5 STEPS
We all use the term brand and have an association with brands. For example “that’s a good brand of tires, they are safe” when purchasing tires for your car. Or “I’ve never heard of that brand of sunglasses before, so I’m not sure if I’ll like them” when browsing the rack at the department store for a new pair of summer shades.
A brand is more than just the name of a product or company. Your wedding planning business brand is what people think of and feel when they hear your company name. A brand has a lot to do with reputation. As wedding planners, a huge part of our business is reputation.
THERE ARE 5 BASIC STEPS TO CREATING A COHESIVE BRAND THAT YOU CAN DO YOURSELF.
The first step is to discover who your ideal wedding client is and is not. Once you discover who that person is, talk to that person in every social media post and appeal to them in each piece of your marketing. This is the person that will stop what they are doing to watch your Instagram story. When it’s time to hire a wedding planner they know they must work with you specifically because they feel like they know you and they trust what you do.
The second step is to review and audit your existing branding. Pull out everything you have that is related to your wedding planning business; such as business cards, postcards, welcome gifts, social media profile photos, onboarding packets, wedding planner portfolio, etc. Ask yourself, does this all look like it came from the same wedding planner? Does it all make sense all together? If each piece was an article of clothing in a wardrobe, would it look like it all came from the same closet?
You can check out the rest of the post on PlannersLounge.com.