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Wedding Business Blog

We are excited to share wedding business insight, ideas and tips with you right here in our blog! Lovely Day Strategy provides professional, approachable and friendly coaching and consulting for wedding pros so that they can be successful, balanced and have fun in their businesses.  Wedding planners, wedding photographers, wedding florists, wedding DJs and more can all benefit from business coaching and consulting.

 

Network Thoughtfully to get Great Leads

Lindsey Nickel

Networking is one of the best tools for receiving awesome, qualified leads to your business. The key for turning networking into a lead is to be thoughtful and visible. Get out from behind your computer and meet people in person.

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Marketing Your Wedding Business to the Millennial Couple

Lindsey Nickel

Let’s start with who is a millennial. The term millennial is a person born in the 1980s or 1990s, according to Webster Dictionary but they are also referred to as Generation Y and Generation Me. They tend to be tech savvy, close with their parents, hardworking and are very comfortable with the internet. When it comes to weddings, they are getting married later in life, have social media prowess, and want personalized experiences. By understanding who they are and their values, you will be able to speak to them in your marketing and turn them into paying clients.

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Advice for Total Newbies Starting a Wedding Business

Lindsey Nickel

When I was a newbie to owning a wedding business, I just went for it. I made a lot of mistakes and had some serious learning curves. I also made a lot of smart, lucky and calculated decisions. Once people started asking me for advice on how to start their own businesses as total newbies, I was forced to reflect on what really worked and what didn’t. After having a few conversations with these total newbies I realized there were three universal business practices that are essential when starting out. Two I did when I started and one I didn’t and learned the hard way.

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Popular Questions about Lovely Day Strategy

Lindsey Nickel

I am super excited, because the launch of Lovely Day Strategy is in full swing! After seven years as a wedding planner (and even more than that planning other events and doing nonprofit consulting), I'm expanding and launching Lovely Day Strategy to help wedding pros be successful, balanced and have fun in their businesses. There have been some popular questions so far, so I'm here with answers.

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Three Ways to Celebrate the End of the Year

Lindsey Nickel

Wedding season is over, but there are always tasks to keep your business moving along. The end of the year is the time for celebration and cheer because everyone works so hard throughout the wedding season. It’s important to take time to celebrate everything that you accomplished (big and small), acknowledge those that were part of your success and take time to relax.

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